![Amalgamated <br> Home Equity <br> Ads](https://mbarryandco.com/wp-content/uploads/2015/04/AB-HEL-Ads.png)
Amalgamated
Home Equity
Ads
With a home equity loan rate that was attractive at the time, we developed a campaign that spoke to consumers who were considering taking out a loan but had yet to do so. The concept highlighted just how compelling the rate was and gave the message urgency in a unique way.