![Citibank<br> Local Marketing <br> Campaign](https://mbarryandco.com/wp-content/uploads/2015/04/Citi-LocalCamp.png)
Citibank
Local Marketing
Campaign
Repositioning a big bank as a local neighborhood bank, our campaign celebrated the relationship between banker and customer and the one-on-one attention customers received. We did this by showing the end result — happy people who felt good about their bank.