The go-to agency for financial services brands
- CREATING
INNOVATIVE IDEAS
THAT CREATE RESULTS - LEVERAGING
OUR DEEP
FINANCIAL EXPERTISE - DELIVERING
THE HIGHEST
LEVEL OF SERVICE
who we are
STRATEGICALLY AND CREATIVELY
BUILDING FINANCIAL BRANDS
If you’re looking for a true partner who can deliver smart, compelling creative that gets results, consider what we can do for you. At M. Barry and Co., we live and breathe financial services marketing, and that makes it easier on our clients. Our extensive experience, along with our deep insights into product and brand differentiators, means you can always expect high-quality work with a fast turnaround. Our understanding of the changing financial markets allows us to stay abreast of new and innovative solutions. And with our industry expertise, you can relax knowing there’s no need to educate us on your offerings. M. Barry and Co. is composed of team players without any prima donna attitude. We are not some large organization with a cumbersome hierarchical structure. When you call M. Barry and Co., you can always get Mark Barry.
INDUSTRY EXPERTISE
We know what works with financial brands and why. And because financial services is our specialty, we can easily speak the language of everyday consumers, private bankers, high-end investors, and internal sales staff.
UNIQUE SOLUTIONS
Our creative talent has years of experience developing exceptional work that delivers. We understand that each client’s needs are different and develop conceptual ideas that work with who our clients are and where they want to be.
SMALL AGENCY, BIG BRANDS
We’re considered a boutique agency; however, our work is anything but small. M. Barry and Co. has a client base of Fortune 500 companies, and we are proud to serve some of the biggest and best brands in the country.
what we do
Our Services
Creative Development
With M. Barry and Co., you aren’t just getting any ad agency. You’re getting an agency built to serve the specific needs of financial companies. Our senior-level talent has a deep understanding of what’s happening in the marketplace, insight into what works and what doesn’t, and knowledge of what we can and cannot say from a legal perspective. We approach every project with the same focus: to turn smart insight into strong creative concepts that cut through the clutter. And most importantly, we know how to create work that results in increased sales, usage, and retention.
collateral
Every interaction with your customer is an opportunity to deliver your brand message and distinguish yourself from the competition. We ensure you make the most of it. We write, design, and produce quality collateral that works, from brochures and sales aids to fulfillment kits and other materials. And we are well versed in targeting specific audiences, including mass and high-net-worth individuals, as well as small, medium, and large businesses.
Merchandising
From the moment your customers experience your brand, whether it’s within a branch environment or outside looking in, we work to ensure they feel an emotional connection to who you are and what you offer. From signage to videos and digital LCD displays, we make it our mission for our communications to stay true to your company, your brand, and your customers. Every piece we create has a clear message with the sole purpose of compelling the audience to act in a desired manner.
Direct Marketing
Targeting your message to a specific audience can be extremely effective. Of course, you need to put it into the right hands, in the right way, at the right time in order to get the best ROI. We design, write, and produce materials that highlight your product or service, and motivate recipients to act. Whatever your direct mail needs are — letters, postcards, brochures, and more — we’ve got you covered.
Digital
Through our dedicated web and social media partners, we’re able to offer insight into digital advertising and social media trends. At the same time, we focus on the one thing that will always remain: the need for clear, concise creative messaging. Our work includes landing pages, email blasts, banner ads, takeover pages, and digital merchandising.
Advertising
Your brand has a unique voice and message. It’s our job to make sure yours is well positioned and well received. From designing and launching a new brand to capturing the essence of an existing brand, we develop smart, strategic creative that gets results. Our integrated campaigns are successful across print, digital, video, and many other forms of communication. We know what works and what doesn’t. And that shows in everything we do.
20+
years
5000
projects
5
billion dollars in results
who we've worked with
our clients
Amalgamated Bank
AXA Equitable
Bank of New York
Capital One
Chase
Citibank
Gerber Life Insurance
HSBC
JP Morgan
Merrill Lynch
TD Ameritrade
what we've created
our work
WHY WE STAND OUT
case studies
meet the talents
our team
Mark Barry
FounderA marketing leader and insightful strategic thinker, Mark is the hub around which the company revolves. He recognizes and champions great creative work. His finest strength is pulling together a team of talented creative people and ensuring the work meets the highest standards for excellence, is on time, and within budget. Mark has been helping clients attract customers, motivate purchase, and build brand loyalty for more than 25 years, the last 15 of which have been with his company, M. Barry and Co. His prestigious list of client experience includes AXA, JPMorgan Chase, TD Ameritrade, MetLife, Investools, The Bank of New York, HSBC, Amalgamated Bank, Manufacturers Hanover Trust, Gerber Life, Bank Leumi Trust Company, Condé Nast, The Rouse Company, and Capital One.
Diane Stilwell
Creative LeadershipDiane is an award-winning creative director/writer who thinks visually and never stops striving to make the work better. With over 15 years of experience, Diane has created successful campaigns for a broad range of clients, including AT&T, AXA, Citibank, Investools, Key Bank, Amalgamated Bank, V8, Pepperidge Farm Goldfish, Pella Windows, TD Ameritrade, and Capital One. Before joining M. Barry and Co., Diane worked for such agencies as Young & Rubicam, VML Interactive, and Womenkind.
Erica Sloane
Art Direction/Project ManagementErica wears many hats at M. Barry and Co. and does it with ease. As one of our senior art directors, she creates fresh, innovative creative that captures a brand’s essence. As our creative client liaison, she works closely with clients and our senior staff to ensure the work is on strategy and all goals and objectives are met. A graduate of Lehigh University, Erica developed print, collateral, and digital marketing for several small businesses before joining M. Barry and Co. Her client experience includes HSBC, Amalgamated Bank, AXA-Equitable, Gerber Life, MetLife, The Travel Institute, and Capital One.
